What if… working at home is/was real? What if.. its just a bunch of bunk… like all the other hype-stories and so called huffed-up and puffed-out success articles? What if… what if its not. I’m going to be very serious with you here, I’m on a mission to create 100 millionaires by 2012, and you’re either going to be part of my success story, or you’re not. You can start by reading the Javacup Journal.
What if… you could have your dreamy lifestyle? Have the boat, the car, the house, the jet, the villa in France? While that lifestyle is nice, is that what really drives you? I have no doubt that the Javacup Journal advice can take you there twin-fold. It has been a ‘Game-Changer’ for a lot of serious entrepreneurs.
BUT what’s your ‘Driving Force‘? What really drives one entrepreneur to do anything… to do everything? What happens when you get the car, the house, the villa on the beach, the condo in the city, the travel perks, and the jet?
Trust me, it won’t last.
I was talking to an executive film producer recently who told me “you get, what you give. What you put out comes back to you 10x more. If you were a radio antennae, and could beam out. What frequency would you be emitting? Would it be give me, give me, give me’ or ‘give, give, give, here you to go, take this, take that, give, give more”. I found this very moving. I do it for personal gain, I do it for passion, committing my lifestyle to service. The feeling of giving to someone else or a family which simply could never have, empowers me. I do it because I love to do it.
We all approach goal setting differently – some measure success by money earned, some by hours spent with family.
However you define success, there are some basics everyone should know about their own personal lifestyle that will enhance their own personal success.
Every day when we deal with clients we talk about their break-even points… their profit centers.
Do you know what your personal break-even is? How much money do you need coming in just to survive (how many of us would be happy with just that)… vs how much money do you need to live life the way you want to?
Before you can be successful, you need to know exactly how to measure that success… Do that by establishing your own realistic levels of monetary success.
Everything in your life that is an essential: Mortgage/rent, Food, Car, Insurance, Hydro, Phone and Cable are the bills that come in every month without fail. Develop a minimum for entertainment, kids, spouse and clothing and add that to you break-even point. From there you know exactly what it costs: just to survive. Extrapolate that into
sales and voila – you know what you have to do ‘just to survive‘.
Now add in the extras that you want to include in your lifestyle and translate that into sales. You now know your two minimums of products. Which one are you going to strive to achieve?
My BHAG* (*BHAG is an acronym for the phrase BIG, HAIRY, AUDACIOUS GOAL. It was coined by Standford professors Jim Collins and Jerry Porras. They used it in their book Built to Last, which was published in October 1994, but as the earliest shows, Collins was using the acronym and phrase as early as 1992*) was 2 new customers per period. Prior to establishing those levels consciously, my production was inconsistent and unfocused. How could I reach a goal, if I did not know what it was?
When I did set that goal – you can see the day AND date in the shift of my production.
Plan for success everyday, before it kills you. A wise old grumpy man once said, if you fail to plan you plan to fail. As a management consultant they trained us to use very specific measurements on how to calculate success, I’m going to share that with you today.
Product Knowledge, Enthusiasm, Work Ethic…
One of the key ingredients of a successful entrepreneur is to know your product. When a prospect asks you what they can expect from the product, the response must be automatic and accurate. Many times a prospect is confronted with sales people. They build a natural defense mechanism to sort out goods and services they have no interest in. Unless you can demonstrate immediately that you have something of value to share, they will shut you down in the early stages of your interview. Product knowledge is essential if you intend to close the sale. Thank God you’re not a sales rep…anymore, but you have a product you market online, right? Just teasing.
There are many tools available for you to increase your product knowledge. The burden is on you to read and learn. The more you know, the more confidence you will have with your prospect
212 Degrees of Commitment: “If you spend AN EXTRA hour each day of study in your chosen field, you will be a national expert in that field in five years or less.” – Earl Nightingale
Enthusiasm
It is a natural outgrowth of product knowledge. If you understand and believe in the overwhelming benefit of your product to a prospect’s business, then you can’t help but to become very enthusiastic about your service in front of the prospect. Enthusiasm is infectious. The prospect will pick up on your excitement about the product and become very interested in what you have to offer. There is no substitute for enthusiasm. It is a key element to becoming a successful entrepreneur.
212 Degrees of Beliefs: Belief fuels enthusiasm, and Enthusiasm explores into Passion. It fires our souls and lifts our spirits.
Work Ethic
It is impossible to reach the top without a strong work ethic. This is something that must come from within. It is a measure as to your individual values. The public library can give you many tools in order to become successful, but unless you can bring a strong work ethic to the table, you won’t be successful.
A strong work ethic means that you start early and you discipline yourself to set daily goals, and don’t stop until you have achieved them.
Your work ethic will be a reflection of your commitment to success.
A strong work ethic means you never let a week go by without achieving a measured outcome.
A strong work ethic is entirely the responsibility of the entrepreneur.
A strong Work Ethic, is required to be successful as an entrepreneur, or any position.
212 Degrees of Leadership: “They don’t care how much you know until they know how much you care.”
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